First Look at McDonald's New Chain, CosMc's, Reveals
Customers have seen the covert idea and some exciting menu hints months after McDonald's revealed it was establishing a new restaurant franchise.
McDonald's CEO Chris Kempczinski announced in July that CosMc's would be tested in early 2024. The 1980s and 1990s McDonald's advertising featuring the alien
During the results call, Kempczinski said the new chain will be a "small format concept with all the DNA of McDonald's but its own unique personality.
I don't know what CosMc's will serve, but I'm excited to see McDonald's new concept. Are you thrilled for this new chain? Hope they have what?
The video, which has over 489,000 views, showed a Bolingbrook, Illinois CosMc's under construction. The restaurant has a blue facade with CosMc's name in large
Snackolator also noted that the facility includes four drive-thrus, suggesting that the new restaurant brand will prioritize takeout over in-person eating.
It's unknown what CosMc's will serve, although some believe it may compete with Starbucks. The chain may provide McCafé coffee and
drinks instead of burgers and fries, according to Snackolator. The coffee theory makes sense as the Bolingbrook CosMc's is being built next to a McDonald's
Snackolator hoped CosMc's would sell some of McDonald's intriguing international menu items that aren't sold in the US.